Users will soon have a new feature that allows them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the company announced that it now features over 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This development aligns with a increase in AI-generated material, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A large amount of this output is considered low-quality AI content, a term for substandard, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we aim to give people the ability to adjust the amount of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The service announced that there are presently over a billion videos on its service tagged as artificially created. In total, over 100 million videos are submitted to the platform each day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the amount of artificial media they see by accessing the topic control feature in the application and choosing the AI content topic. Additional categories that are already be modified under the tool include current affairs, fashion, beauty, and dance.
Content Labeling and Policies
Its policies mandate creators to label “realistic” artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
In addition, the app will from now on attach an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2 million awareness program for experts and institutions to produce informative material about using AI responsibly. This program will support educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has supported its safety measures, during controversy over proposals to lay off a large number of content moderators in the UK. TikTok is planning to eliminate 439 jobs in its user protection department in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
